What is a reasonable exclusivity clause in an influencer contract in India?

Exclusivity standards for Indian creator contracts: Category exclusivity (reasonable): creator cannot work with direct competitors in your specific category during the contract. Example: fashion brand can say "no other ethnic wear brands" but cannot say "no other clothing brands." Brand exclusivity (unfair, avoid): creator cannot work with any other brand. This kills creator income and creates resentment. Duration: 3 months for campaign-level exclusivity, 6 months maximum for ambassador programs. Beyond 6 months requires significant retainer compensation. Compensation for exclusivity: 20–30% premium on base rate for category exclusivity. Any blanket exclusivity should be compensated at 50%+ premium. Most professional Indian creators will negotiate hard on this — be prepared for pushback and know your non-negotiables before the conversation.