Wedding season is our biggest revenue period. October–February. How do we build a 6-month creator program specifically for wedding fashion?
Six-month wedding fashion creator program — structure: October (awareness): "wedding guest outfit guide" content. Target diverse wedding guests, not just brides. November (consideration): "shopping for the wedding season" hauls. Multiple SKUs, style guides. December (conversion): "final wedding outfit decisions" — urgency-driven content with discount codes for pre-wedding shopping. January (peak wedding posting): creators who attended weddings share "what I actually wore" content — authentic event documentation. February (post-season): destination wedding, honeymoon fashion — extend the category. Creator types by month: Oct–Nov: fashion creators with aspirational weddings aesthetic. Dec: styling creators with practical content. Jan: social lifestyle creators who attend events. Budget: heaviest spend Oct–Dec (70%), lighter Jan–Feb (30%).
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