CreloAIIndia Creator Economy Pulse
CPV benchmarks, campaign intelligence, and spend efficiency analysis across India's creator economy — updated monthly. The data agencies charge ₹5L retainers to withhold.
This Month's Signals
Micro-creators are winning
Across 7 of 8 categories, 10K–100K creators deliver better CPV than macro. The era of chasing big follower counts is over.
PPV = 2.8x better outcomes
Campaigns paying per-view show 2.8x better CPV than flat-fee in the same category. Brands still paying flat fees are systematically overpaying.
Regional language is the hidden edge
Hindi, Tamil, Telugu creators in Food and Lifestyle show 30–50% lower CPV than English. Almost no D2C brand is leveraging this yet.
Budget → Reach Planner
See exactly what your budget buysPerformance PPV Model (CreloAI)
1.8L
guaranteed views
8
creators
₹1.10
CPV benchmark
₹0
wasted spend
Typical Agency Flat-Fee Model
53.5K
estimated views
3
creators (est.)
₹3.74
avg CPV (incl. fees)
₹1.4L
overpaid vs benchmark
1.3L more views for the same ₹2.0L budget — or save ₹41.2K to get the same reach.
Estimates based on April 2026 benchmark CPV data. Agency CPV assumes 3.4× benchmark (industry average markup including fees).
Full Benchmark Index
CPV and engagement by category × tier · 6-month trend shown for Micro
The Uncomfortable Truth
Most Indian brands are paying
3–5x the benchmark CPV.
Agencies charge retainers to hold this data. We publish it free. The brands winning in 2026 pay per view — not per post.
Agency flat-fee CPV
₹3.50–6.00
industry average
Benchmark CPV
₹1.10–2.40
this index
Performance PPV model
₹0.90–1.80
pay per view only
Free to start · No agency fees · Pay per view
Data based on public campaign signals, platform data, and published industry research (INCA, EY, Redseer) as of April 2026. Ranges reflect the 25th–75th percentile of observed performance. Brand audit figures are estimates and may not reflect actual spend.
CreloAI updates this index monthly. Get notified when it updates →