How do fashion brands brief creators for Navratri and Dussehra campaign?

Navratri/Dussehra creator brief for ethnic wear — what works: Content timing: post at least 7–10 days before festival peak. People plan and buy outfits before the festival, not during. Content angles that convert: "my Navratri outfit lineup" (multiple outfits = multiple SKU tags), "how to style one lehenga 3 ways," regional colour traditions by Navratri day. Creator types: Garba-participating creators in Gujarat, Rajasthan, Madhya Pradesh perform especially well. Tone: celebratory, warm, community-focused — not hard sell. Regional language content (Gujarati, Hindi) outperforms English for this festival specifically. Mandatory in brief: exact festive colour and style guidelines, clear product link and code, posting window (days 1–7 of Navratri for maximum reach).