We launch limited streetwear drops. Our customer is 18–24 year old in Tier 1–2 cities. Do we go with Gen Z creators or slightly older millennials with larger followings?
For an 18–24 streetwear audience, go Gen Z but size matters less than aesthetic alignment. Best performing creator type for streetwear drops: (1) 20k–80k Gen Z creators with strong visual aesthetic — their audience is highly engaged and trusts their taste. (2) Local scene creators — city-specific streetwear communities (Delhi, Pune, Hyderabad) convert 2x vs national creators. (3) Collab with creators on actual design drops, not just promotional content — co-creation builds cult following. Avoid: millennial lifestyle creators unless they have documented Gen Z crossover audience.
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