How should I respond when a creator says our brief is too restrictive?

When a creator says your brief is too restrictive — how to revise: Common complaints and solutions: "Too many mandatory phrases" → Reduce to 1–2 non-negotiable elements (disclosure, CTA). Replace scripted phrases with approved themes. "You're telling me how to open my video" → Remove format direction from brief. Creator knows their hook style better than you do. "I can't mention competitor but you haven't given me enough to fill the content" → More product context, not more restrictions. "Your tone direction contradicts my content style" → Replace tone adjectives with reference content examples. What to keep non-negotiable: disclosure requirement, factual accuracy on product claims, no competitor negativity. What to let go: hook style, narrative approach, visual setup, language register. When a creator pushes back on a brief, it's usually a signal they're invested enough to protect their audience relationship — that's actually a quality signal.