How do you find creators who actually wear your style vs just take any brand deal?

Creator-brand aesthetic alignment is the #1 driver of authentic content and conversion. Vetting checklist: (1) Scroll back 90 days — does their organic content style match yours? (2) Check their brand deal history — if they've worked with H&M fast fashion last week and "sustainable" brands this week, that's a red flag. (3) Look at their comments — are followers asking where they can buy their clothes organically? (4) Check their personal wardrobe content vs branded content ratio — heavily branded accounts look like ad boards. Best signal: message the creator and ask if they actually like minimalist sustainable style. Their response tells you everything.