New to the platform. I see two campaign types — PPV (pay per view) and standard. When should I use which? Feels like PPV is riskier but maybe better ROI?
PPV (pay per view) = you pay only for verified views your creator delivers. Flat fee = you pay a fixed amount regardless of performance. PPV is better when: (1) you want zero wasted spend, (2) you have a tight budget and cannot afford a flop, (3) you want creators to have skin in the game — they earn more by performing well. Flat fee is better when: (1) you need guaranteed content output (e.g. 3 Reels), (2) you are working with a creator who will not accept PPV. For first-time brands, PPV is almost always the smarter starting point — you only pay for what actually reaches people.
Set up your first PPV campaign →Switched from flat fee to PPV for our third campaign. Night and day difference in how creators approach the content. When their earnings are tied to views, they actually push the content to their stories, respond to comments, and sometimes reshare. The accountability is built in.
Creator perspective: I prefer PPV honestly because if my content is good I earn more. Flat fees cap my upside. The only time I ask for flat fee is if the brief is very restrictive and I am not confident I can perform freely. If you give me creative freedom — PPV every time.
One thing to know about PPV: the rate you set matters a lot for creator quality. Too low (below ₹0.20/view) and strong creators will not apply. Too high and your budget disappears fast. Check CreloAI's niche benchmarks when setting your rate — they are based on real campaign data.
One practical difference: PPV campaigns on CreloAI let you approve creators before they post, so you see their profile, match score, and badge before any money changes hands. That alone is worth it over paying someone upfront.
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