Got quoted ₹8k for one Instagram Reel. 80k followers, 4.2% engagement rate. Is this reasonable or should I negotiate?
For an 80k follower creator with 4.2% engagement — ₹8,000 per Reel is on the lower end of fair. Our platform data for this follower range: median rate is ₹10,000–₹15,000/Reel. However, 4.2% engagement is excellent (platform average is 2.8%). Counter-suggestion: ask for a Reel + 2 Stories bundle at ₹10,000 — better value for you, creator feels respected.
See verified rate cards for creators →₹8k for 80k with good engagement is honestly low. We factor in concept, scripting, filming, editing, and usage rights — that's 6–8 hours minimum. Fair range is ₹10k–₹12k. If it's your first collab, negotiate a lower rate in exchange for a long-term partnership commitment.
We negotiated a 3-Reel package at ₹22k with a similar-sized creator. Per unit comes to ₹7.3k but we got category exclusivity for 60 days. Negotiate bundles, not single posts — better value for both sides.
One thing brands don't think about: usage rights. ₹8k for a Reel you can run as a paid ad for 6 months is very different from ₹8k for organic only. Always clarify usage rights upfront — most creators charge 30–50% extra for ad usage.
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