We sell plant-based protein. Trying to decide whether to focus our influencer budget on Instagram creators or YouTube. What does the data say?
For supplements, both platforms serve different roles. Instagram Reels drives fast awareness and impulse consideration — great for launches and offers. YouTube drives deeper trust and conversion — viewers who watch a full supplement review are 3x more likely to purchase. Recommended split at early stage: 70% Instagram (Reels + Stories), 30% YouTube. Flip this once you've established brand recognition.
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