Ran our first influencer campaign for our protein powder. 2 creators, ₹40k total. No UTM links, no discount codes, just told them to mention us. Got nothing trackable.
This is the most common first-campaign mistake. Three things you missed: (1) No UTM links — without these you can't attribute web traffic to specific creators. (2) No discount codes — creator-specific codes let you track orders directly, and creators push them harder. (3) No CTA in brief — "mention us" is not a CTA. The creator needed to say: click link in bio, use code, buy now. The content likely ran fine — you just couldn't see it.
CreloAI tracks all of this automatically →Exact same thing happened to us. Lesson: influencer marketing without tracking is just sponsorship. Now we use UTMs, unique discount codes, and check creator story analytics 48hrs post-post. Always get a campaign report before releasing final payment.
Honest creator perspective: when brands don't give me a discount code, I'm also flying blind. I don't know if my audience converted. Codes motivate me to push harder because I can see the impact too. Always give creators their own code — creates accountability on both sides.
Beyond UTMs — set up a post-purchase survey on your thank-you page asking "how did you hear about us?" You'll be surprised how many people name the creator even when they didn't click a tracked link. Dark social is real, especially in supplements.
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