Setting up a PPV campaign for our omega-3 supplement at ₹649. PPV rate is ₹0.40/view. What is the math to figure out my break-even point? I want to make sure I am not just burning money.
Break-even formula for PPV: Views needed = (PPV rate) / (AOV × conversion rate). For your numbers: PPV rate ₹0.40, AOV ₹649. At a 1% conversion rate (conservative for supplements) you need 1 order per 100 views, meaning you need each order to cover ₹40 in view costs (100 views × ₹0.40). Your margin on ₹649 determines if that is profitable. If your margin is 40% (₹260), each order more than covers ₹40 in views. At CreloAI campaigns in health supplements, average conversion from views to clicks is 1.2–1.8%, and click-to-order is 8–14%. So per 1,000 views expect roughly 1–2 orders. At ₹0.40/view that is ₹400–₹800 spent per 1,000 views for 1–2 orders at ₹649 each. Tight but viable at 40% margin.
Use the PPV calculator when setting up your campaign →We run a health brand with ₹599 AOV. Our PPV rate is ₹0.35. Actual conversion data after 3 campaigns: 1,000 views → avg 15 clicks → avg 2.1 orders. So ₹350 spend = ₹1,258 revenue = 3.6x ROAS. The new campaign estimator in CreloAI showed very similar projections before we launched — use it.
One thing the formula misses: repeat purchase value. Omega-3 is a monthly repeat product. If even 30% of first-time buyers reorder at ₹649, your LTV per acquired customer doubles. So your real break-even might be 2x more forgiving than the one-purchase calculation. Run the campaign, acquire customers, and measure 90-day revenue, not just 7-day.
Practical tip: set your PPV budget cap on CreloAI conservatively for the first campaign. Start with ₹15,000 budget cap. If conversion looks healthy after the first ₹5k spend, increase the cap. You can monitor conversion in real-time and pause if it is not working instead of burning the whole budget.
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