What should a creator brief include? Template for Indian brands

Minimum creator brief components: (1) Brand intro — 2 sentences max. Who you are, what you sell. (2) Campaign objective — awareness, conversion, or community? (3) Deliverables — exact format (Reel/Story/YouTube), length, quantity, posting dates. (4) Key message — ONE thing the audience should remember. (5) Do's — themes, tones, angles that work for your brand. (6) Don'ts — things you never want associated with the brand (competitors, sensitive topics). (7) Mandatory elements — disclosure hashtag, CTA, link. (8) Approval process — submit draft 5 days before posting, 2 revision rounds allowed. (9) Payment terms — amount, method, timeline. What creators hate: scripts that leave zero creative freedom, late briefs (less than 72 hours before expected delivery), revision requests after content is approved.