Bootstrap brand here. Total influencer marketing budget is ₹10,000. What's the smartest way to spend it?
Best allocation for ₹10,000 first influencer campaign: ₹0 cash — gift your product to 3 nano creators (5k–15k followers) who already mention your niche organically. Ask for a Reel in exchange for product. If product is worth ₹300–₹500, you spend ₹1,000–₹1,500 in COGS. OR: ₹7,000 to one micro creator (20k–40k followers) in your exact niche + ₹3,000 to boost the post after it goes live. The second approach gives you one piece of quality content that you amplify. Both approaches create content assets you can repurpose. What not to do: spread ₹10,000 across 5 creators — you get 5 low-quality pieces with zero amplification budget.
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