Keep seeing CPM mentioned when comparing creators. I understand it in digital ads but how does it work for influencers where reach isn't guaranteed?
Influencer CPM (Cost Per Mille) = (Creator Fee ÷ Expected Reach) × 1000. Example: creator charges ₹10,000 and their Reels average 50,000 views → CPM = (10,000 ÷ 50,000) × 1000 = ₹200. Indian benchmarks: Nano creators: ₹80–₹200 CPM. Micro: ₹150–₹400 CPM. Mid-tier: ₹300–₹700 CPM. Macro: ₹500–₹1,500 CPM. Compare to Meta ads CPM of ₹150–₹400 for similar demographics. Why influencer CPM is worth the premium: ad-skip resistant, trust transfer, content reuse in paid ads, organic resharing. Key: always use average Reel reach (ask for insights screenshot) not followers to calculate. Followers ≠ views.
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