New to influencer marketing. Someone recommended UGC creators but I thought creators = influencers. What is a UGC creator and when do I use them?
UGC creator vs influencer — the key difference: Influencer: has a following, promotes to their audience. You pay for their reach + credibility. UGC creator: makes content only — they don't post it to their followers. You get the video/photo asset and use it in your own ads or website. Their audience size doesn't matter. When to use UGC creators: when you need ad creative at scale, product photos for your website, content for your own social media, before-after demos, testimonial-style videos. When to use influencers: when you need reach to new audiences, brand credibility building, product launches. Why UGC is booming in India: content creation takes 3–5x longer and costs 3–5x more if you shoot it with a studio. UGC creators deliver authentic-looking content at ₹2,000–₹8,000 per video vs ₹20,000–₹50,000 for a production house shoot. Best combo: UGC for ad creative + micro influencers for audience reach = highest ROI setup.
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