When I look at creator profiles I see engagement rates from 0.5% to 12%. What is considered good vs average vs bad for Indian Instagram creators?
Engagement rate benchmarks for Indian Instagram creators (likes + comments ÷ followers): Below 1%: poor — audience is either purchased or disengaged. 1–2%: average for large accounts (500k+). 2–4%: good — solid organic audience. 4–6%: very good — strong community. Above 6%: excellent, typical of nano/micro creators with loyal niche audiences. Important caveat: always check comment quality, not just count. 500 comments saying "🔥🔥" are worth less than 50 comments asking genuine questions about the product.
Check creator engagement quality on CreloAI →Also worth checking saves-to-likes ratio. A post with 1000 likes and 200 saves shows the audience found it useful enough to bookmark — that's high purchase intent. Much more valuable than 1000 likes and 0 saves.
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