We have shortlisted a creator with 52k Instagram followers and 4.2% engagement. They quoted ₹8,000 for one Reel. Is that fair or are they overcharging?
₹8,000 for a Reel from a 52k creator with 4.2% engagement is fair — in fact, slightly below market for that engagement level. At 4.2%, they're likely getting 2,000+ genuine interactions per post. Market rate for 50k–100k creators in India is ₹5,000–₹15,000 per Reel depending on niche. Beauty and skincare creators command a premium; general lifestyle creators are at the lower end. Negotiation room: ask for a bundle — 1 Reel + 2 Stories for ₹10,000 is a better deal than either alone. Red flag would be if they asked for ₹8k AND exclusivity.
See live creator rate cards on CreloAI →As a creator at 48k — I charge ₹7,500 for a Reel. Brands who ask me to justify this don't book me. Brands who understand my CPM and audience quality book me again and again. The right brand isn't looking for the cheapest creator.
Have an answer? Join the conversation.
CreloVerse is where 80,000+ Indian brands and creators share real campaign insights, rates, and results.
349 upvotes · 5 answers
313 upvotes · 3 answers
313 upvotes · 2 answers
312 upvotes · 1 answer
289 upvotes · 2 answers
CreloAI