What is a creator ambassador program and how do Indian brands set one up?

Building a creator ambassador program for Indian brands: Structure: 5–15 creators, 3–6 month commitment, monthly deliverables, exclusive relationship with your category. What ambassadors get: guaranteed monthly income (₹8k–₹25k depending on tier), early access to new products, exclusive events (even virtual), social amplification from brand account, co-creation input ("what should we launch next?"). What brand gets: consistent branded content pipeline, lower cost per piece vs one-off campaigns, genuine community integration. How to start: run one campaign with 20 creators, identify top 5 by content quality and audience response, invite them to a pilot ambassador program for 3 months. Benchmark for success: ambassador content should outperform campaign content by at least 30% on saves and shares.