First time working with creators formally. Do I actually need a written contract? What should it include? Can I use a simple WhatsApp agreement?
Yes, you need a written contract — always. WhatsApp agreements are not enforceable in the same way and have caused many disputes. Minimum contract elements for Indian creator deals: (1) Deliverables: exact number of posts, format (Reel/Story/Post), length, posting timeline. (2) Payment terms: total amount, payment schedule (50/50 recommended), payment method. (3) Content rights: who owns the content, usage rights duration and platforms. (4) Disclosure requirements: creator must disclose as per ASCI guidelines. (5) Revision clause: how many rounds, turnaround time. (6) Cancellation terms: what happens if brand cancels or creator fails to deliver. Free resource: CreloAI and Winkl both have basic contract templates. For deals above ₹50,000, get a lawyer to review. Most disputes happen not because of bad faith but because of ambiguous expectations — a clear written agreement prevents this.
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