What claims can a sports nutrition brand make in creator content in India?

FSSAI-compliant sports nutrition content claims guide: Safe to say: "part of my training nutrition," "I take this before workouts," "supports energy during training," "helps with muscle recovery," "high protein content." Requires substantiation (avoid unless you have data): specific strength gains, specific endurance improvements, specific body composition changes. Do NOT say: "builds muscle" (drug-level claim), "burns fat," "increases testosterone," any disease prevention claim. Creator brief tip for sports nutrition: frame all content around fitness journey and routine, not product benefits. "This is what I eat on training days" is safer and converts better than "this product gives you [benefit]." Ingredient-led content (explaining what BCAAs are and why they matter) builds credibility without claims and performs better on saves.