Supplement brand — how to handle FSSAI claims rules with creator content?

FSSAI and supplement claims compliance with creators: Prohibited: "cures," "treats," "prevents" any disease. Specific weight loss claims with numbers. Anything implying the product is a medicine. Allowed: "I feel more energetic," "part of my fitness routine," "supports my workout recovery." How to manage with creators: (1) Include a "claims you cannot make" section in your brief — be explicit. (2) Review content before it goes live — build 48-hour approval window into your timeline. (3) Provide creator with approved language examples they can adapt naturally. (4) Train, don't restrict — explain why certain claims are restricted, not just that they are. Creators who understand the reasoning make better compliant content. FSSAI enforcement is increasing — this is worth getting right.