Just noticed my profile has a performance score of 67/100. I have completed 4 campaigns. Does this score affect which brands can see my profile or whether I get invited to campaigns? How do I improve it?
A performance score of 67 puts you in the "Good" tier. Scores are built from: view delivery vs estimated (did you deliver the views you were expected to?), campaign completion rate (did you finish all the campaigns you accepted?), brief compliance (did you follow the brief requirements?), and timeline adherence (did you post within the agreed window?). A score of 67 means brands can see you and you will appear in suggested creators — but you are less likely to get invited to premium campaigns (those tend to go to 75+). To improve: focus on brief compliance and timeline adherence, as these move the score fastest. A single completed campaign with perfect brief compliance can add 5–8 points.
View your creator profile and score →I went from 61 to 84 in 3 months. Key things that helped: (1) Always post within 3 days of approval, do not wait until the deadline, (2) Send the brand a message before posting with a preview screenshot so they know it is coming, (3) Add the post URL in your campaign dashboard immediately after posting. These signals all feed into the score.
Brand perspective: I filter for 70+ when I am using suggested creators. Below that I still see creators but I am less likely to send a direct invite unless their content really stands out. The score is one filter among many — I also look at recent content quality and whether their audience matches our target. 67 is not a dealbreaker but 75+ gets more invitations.
I asked CreloAI support what was hurting my score. Turns out one campaign I had marked "post link added" but the link was wrong and the brand could not verify it. That one unresolved link brought my timeline score down. Always double-check your post URL entry is correct and the post is public.
The fastest way to improve: only apply to or accept campaigns where you are genuinely confident you can deliver. A 100% completion rate on 6 campaigns beats a 75% completion rate on 10 campaigns every time. Quality of execution over quantity of attempts.
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