LinkedIn influencer marketing for B2C brands in India — does it work?

LinkedIn for B2C home decor — counterintuitive but emerging: LinkedIn India audience is predominantly 25–40 professionals with disposable income — exactly the premium home decor buyer. What works on LinkedIn for home decor: (1) "My home office setup" content — massive engagement from remote/hybrid workers. (2) Productivity and wellbeing through space design — resonates with professional audience. (3) Founder/journey stories — if your home decor brand has an artisan or craftsmanship story, LinkedIn audiences respond emotionally. (4) Corporate gifting angle — home decor as premium corporate gifts reaches procurement decision makers. LinkedIn creator rates are 20–40% lower than Instagram equivalents for similar reach. Audience purchase intent for premium products is higher. The experiment is worth running alongside Instagram for a premium brand.