How do Indian home decor brands use Instagram creator content in Meta ads?

Using creator content in Meta ads — full process for Indian brands: Step 1: Negotiate usage rights in your creator agreement before the campaign starts. Specify: duration (3 or 6 months), platforms (Meta — Instagram + Facebook), format (all sizes or specific). Step 2: Get the high-resolution video file from the creator. Don't download from Instagram (compressed). Ask creator to share from camera roll or Google Drive. Step 3: Upload to Meta Ads Manager as a new creative under your brand account. Or for whitelisting: creator adds your ad account as a partner in their Instagram settings. Step 4: A/B test creator content vs your own studio content. Performance comparison: creator-shot content typically outperforms studio content by 30–150% on CTR for home decor in India. Reason: authentic lifestyle settings look native on Instagram; studio shots look like ads and get scrolled past.