Is it worth paying ₹2L to a celebrity influencer? Our brand is 6 months old

₹2L for a 3M follower celebrity adjacent creator when you're 6 months old is almost always the wrong move. Here's why: celebrity audiences are broad, not targeted — for a skincare brand, you need people who actually buy skincare, not fans. At ₹2L, you could run 8–10 targeted micro-influencer campaigns and gather real performance data. Exception: if the creator has documented skincare authority and you can negotiate usage rights for ads — ₹2L with ad usage can pay off if the content converts. Our recommendation: spend ₹2L on 5 mid-tier skincare creators (200k–500k) first. Use the data to justify celebrity spend later.