Found UGC creators who make content for ads but don't post it themselves. What is the going rate for UGC-only content in India vs influencer posts?
UGC creator rates in India (content only, no posting on their channel): 30-second video: ₹2,000–₹8,000 depending on production quality. 60-second video: ₹4,000–₹12,000. Photo set (5 images): ₹1,500–₹5,000. UGC with usage rights for ads (Meta, Google): add 20–50% to base rate. Full usage rights bundle (3 videos + photos, 6-month ad rights): ₹15,000–₹35,000. UGC is 3–5x cheaper than traditional studio content and typically converts better in ads because it looks authentic. Best value: UGC creator who also has 10k–50k followers — you get both posting and usage rights in one deal.
Find UGC creators for your brand →Have an answer? Join the conversation.
CreloVerse is where 80,000+ Indian brands and creators share real campaign insights, rates, and results.
298 upvotes · 1 answer
234 upvotes · 0 answers
189 upvotes · 2 answers
167 upvotes · 0 answers
145 upvotes · 0 answers
CreloAI