How to use home decor creators for Diwali campaign in India?

Diwali influencer strategy for home decor — complete playbook: Timeline: Creator outreach by September 1. Content ready by mid-October. Posting: Oct 20 – Nov 1 (peak Diwali shopping window). Content formats that convert: "Diwali home makeover" transformation Reels (before/after your products), "Diwali decoration haul under ₹X" — this drives impulse purchase decisions, gift guide content — home decor as Diwali gifting is a growing trend. Creator types: home and interior creators with aspirational aesthetic, mom bloggers who decorate family homes, lifestyle creators who document home celebrations. Key insight: Diwali home decor purchase is emotionally driven — content should feel warm and celebratory, not transactional. Diyas, fairy lights, and gold aesthetics perform across all demographics.