Running our first multi-creator campaign with 12 creators. Already feeling overwhelmed with DMs, briefs, approvals, payment tracking. Is there a system for this?
Managing 10+ creator relationships — practical system: Before campaign: shared Google Sheet with creator name, handle, deliverables, payment amount, payment date, status (briefed/approved/posted/paid). Standardise: same brief template, same approval form, same payment terms for all. During campaign: create a WhatsApp group for the campaign — all creators together. Share campaign assets, answer FAQs once for all, builds community energy. Use Calendly for brief calls instead of back-and-forth scheduling. After content submission: have a checklist for approval — does it have the right disclosure? right CTA? right link? Approve or reject within 48 hours, always. Payment: pay on a fixed schedule (every Friday, or first of month). Late payment creates creator trust erosion that takes months to fix. Platform like CreloAI automates all of this.
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