Two creators in my last campaign missed their posting dates. One disappeared entirely after receiving the product. What's the right way to handle this?
Handling creator non-delivery: Prevention: include posting deadline and consequence clause in your written agreement. "Failure to deliver within 7 days of agreed date results in product return or equivalent invoice." Active management: reminder WhatsApp 48 hours before deadline, follow-up on deadline day, escalation call or message at day 3 overdue. Resolution when it happens: if product sent and no delivery after 14 days — request either content or product return, in writing. For cash paid upfront — this is why you should never pay 100% upfront. For ghosting with free product: document in writing, report in creator communities, small claims for cash value is possible but rarely worth the effort. Lesson: paid creators rarely ghost — gifting-only deals have higher no-delivery rates.
Track creator deliverables on CreloAI →I've been late exactly once — family emergency. The brand I was working with handled it perfectly: checked in, gave me a 7-day extension, no drama. I've been loyal to that brand for 2 years and I refer them to creator friends constantly. How you handle human moments defines the relationship.
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