How do you calculate CPM and CPC for influencer campaigns? Our finance team wants numbers

Influencer campaign metrics: CPM = (cost / impressions) × 1000. For a ₹10,000 Reel with 150,000 views: CPM = (10,000/150,000) × 1000 = ₹66.7. Typical Indian influencer CPM ranges ₹50–₹200 depending on creator tier and niche. CPC: harder to calculate — track via UTM links. Cost ÷ tracked clicks. Typical influencer CPC ₹5–₹50 vs Meta ads ₹10–₹80. Key caveat for finance teams: influencer content has residual value (stays on profile, gets reshared) vs paid ad CPM that stops when you stop paying. Factor in usage rights for ads — creator-produced content run as paid ads typically reduces blended CPM by 30–40% vs studio content.