How do creators in India typically grow their follower count — should I care about this?

Growing creator vs stable creator — what matters for your brand: Stable 80k creator: proven audience quality, predictable content performance, higher rate but lower risk. Good for product launches where you need assured reach. Growing 20k creator: more motivated to deliver (building their brand alongside yours), potentially lower rate, fresher audience relationship. Content often feels more authentic because they're not yet conditioned by brand deals. Audience growth rate matters: 20k growing at 2,000 followers/week means in 3 months they'll be 44k. If you sign them now, you get their current rate and benefit from their growth. Benchmark: look at 3-month follower trajectory on Social Blade. 5–10% monthly growth with consistent engagement = invest in that creator relationship early.