How are Indian brands using creator-generated content for their own social media?

Using creator content for your brand's own social media — the playbook: Why brands do it: creator content performs 30–50% better than brand-shot content on brand accounts too. Audience is conditioned to engage with authentic faces vs product shots. How to implement: (1) Negotiate usage rights in all creator contracts. (2) Organise creator content by category, format, product. (3) Create a posting calendar alternating creator content and original brand content. (4) Use creator Reels as Reels on your brand account (with credit). (5) Creator carousels and photos for feed. What to credit: tag the creator in all repurposed content. Never post creator content without credit — both ethically wrong and a terms of service violation. Budget implication: brands that use creator content systematically reduce production budgets by 40–60% while maintaining or improving engagement rates. The key is securing usage rights upfront.