Gym supplement brand — how do we work with fitness creators who promote multiple competitors?

Breaking into a saturated supplement creator market: (1) Target creators who explicitly avoid supplement deals — some fitness creators pride themselves on being supplement-neutral. They're harder to land but their endorsement is worth 5x because their audience knows they don't normally promote these. (2) Go tier smaller — macro fitness creators (500k+) are locked up by bigger brands. Micro fitness creators (10k–80k) with passionate lifting communities are accessible and often convert better. (3) Create content they can't get elsewhere — exclusive gym events, sports nutrition education content, partnership with certified nutritionists they can co-create with. (4) Offer genuine free product trial before money conversation — fitness creators who try your product and notice results will say so authentically.