A creator with 200k Instagram followers and beauty niche quoted ₹50,000 for one Reel. Agency says it's reasonable. My instinct says it's too high. Who's right?
At 200k followers in beauty niche, ₹50,000 is at the high end but not unreasonable — if their engagement rate is above 3% and Reels are getting 80k+ views. The real question is CPM: ₹50,000 ÷ 80,000 views = ₹625 CPM. Compare that to Meta ads CPM of ₹150–₹400 for the same audience. The premium you're paying is authenticity and trust transfer. If their Reels average 40k views, that's ₹1,250 CPM — overpriced. Ask the creator for their average Reel reach and views before deciding. The metric that matters is reach, not followers.
Compare creator CPMs vs your ad spend →Ask them for their average Reel views for the last 10 posts. If it's consistently above 80k, ₹50k is fair. If it's 25k average, it's overpriced. One number changes the entire negotiation. We went from feeling ripped off to feeling we got a deal once we saw the actual reach data.
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