We supply eco-friendly packaging to D2C brands. Is influencer marketing even relevant for a B2B product? Or should we stick to traditional marketing?
B2B influencer marketing works best through thought leadership content, not product reviews. For a packaging supplier targeting D2C brands: (1) LinkedIn creator content — founders love packaging sustainability stories. (2) YouTube business channels — "how I set up my D2C brand" content naturally covers packaging. (3) Instagram business/brand-building creators — unboxing culture means packaging gets featured organically. Your case study content (brand X switched to your packaging) will outperform product demos.
Reach D2C brand owners through CreloAI →We run a B2B SaaS for D2C brands and LinkedIn creator content has been our best channel. Founder-to-founder content gets 3x the engagement of company posts. The audience for packaging is the same audience consuming D2C brand-building content.
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