Can a home decor brand do influencer marketing with a ₹20,000 budget?

Yes, ₹20,000 is workable for home decor with the right approach. Strategy: spend ₹15,000 on 1 micro creator (20k–60k followers) in interior design or lifestyle niche who genuinely loves home decor. Reserve ₹5,000 to boost the post as a paid ad once it's live. Why one creator vs spreading: at ₹20k, spreading across 3–4 nano creators gives you low-quality content and zero budget to amplify. One well-chosen creator with good content that you boost can reach 50,000–1,00,000 people total. Criteria for your ₹15k creator: authentic home decor content in their organic feed (not everything), engaged comments, Reels getting 20k+ views organically. That's your baseline for content that will work when boosted.