Can a brand use an influencer's content on their website without asking?

Creator content rights in India — what you can and cannot do: Organic (unpaid) creator post: you can reshare on your brand's Instagram (with credit) — this is standard social media etiquette. You cannot use it in paid ads, on your website, or in print materials without explicit permission. Even if they mentioned you positively — you need consent for commercial use. How to get permission: DM the creator: "We love your post — would you allow us to feature it on our website and in ads? We'll credit you." Most creators will agree for recognition, some will ask for a licensing fee. Best practice: when someone posts organically about your brand, use it as a warm outreach opener: "We saw your post — it resonated. Would you be open to a paid collaboration?" Convert organic advocates into paid partners.