We sell premium handcrafted home decor — candles, wall art, table decor. Avg order ₹3,500. Which type of creators should we target?
For ₹3,500 AOV premium home decor — audience quality matters more than size. Best niches: (1) Interior design creators 20k–80k followers — highly intentional audience actively redecorating. (2) Lifestyle/slow living creators — aspirational, high purchase intent. (3) Wedding planning creators — gifting and decor naturally overlap. Avoid mega-influencers (1M+) — too broad for premium products.
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