Setting up my first barter campaign for handmade soy candles. There is a product description field. What do creators actually need to know here — do I write marketing copy or practical details?
Write for the creator, not for a customer. Creators need: (1) What the product actually is (materials, dimensions, key feature), (2) What to do and what NOT to do with it (handling, styling tips, any restrictions), (3) The one thing that makes your product different that they should work into their content naturally, (4) What kind of audience this resonates with. Skip the marketing taglines — "crafted with love" tells a creator nothing. "Each candle is hand-poured, burns 50+ hours, and comes in a kraft gift box" tells them what to show and say.
Set up your barter campaign →As a home decor creator I need to know: scent profile (so I can describe it authentically), burn time, best placement for content (near plants? bookshelf? bathroom?), and any safety notes. I also love knowing the founder story in one sentence — my audience connects to brand origin stories.
Include a "do not show or say" section. We sell premium candles and once a creator put them next to a pile of laundry. It was unintentional — they did not know we were positioning as luxury home decor. Now we write: "please style in clean, well-lit spaces — our customer is aspirational." Saved many awkward moments.
Two columns format works well: Column 1 "What we want you to show/say" (3 bullets), Column 2 "What we want you to avoid" (2 bullets). Creators scan quickly — a structured format is processed in 30 seconds. Paragraph descriptions are ignored.
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