We sell vitamin C serums. Avg order ₹799. Planning first influencer campaign with ₹50k. What should I realistically expect?
At ₹50k for a skincare brand with ₹799 AOV: 3–5 micro-influencers (50k–200k followers) will likely deliver 1.5L–3L impressions. Conversion rates for skincare via influencer content run 0.8–2.2%. Budget tip: allocate ₹35k to creators, ₹10k to boosting top-performing content, ₹5k to discount code tracking.
Find skincare creators in your budget →Realistic expectation at ₹50k: don't expect 5x ROAS on first campaign. Think of it as paid learning. The data you get — which creator drove clicks, what content angle worked — is worth more than the direct revenue on the first run.
Serum content does really well when we show a routine, not just the product. "I've been using this for 30 days" always outperforms "this serum is great." Give us time and freedom to build an authentic arc with your product.
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