What is the difference between a nano creator and a content creator in India?

Creator terminology clarified for Indian brands: Nano creator: 1,000–10,000 followers. Real community, high engagement (8–15%), low cost (₹500–₹3,000 per Reel). Best for niche audiences and trial campaigns. Micro creator: 10,000–100,000 followers. Best balance of reach and community trust. Rates ₹3,000–₹20,000. Most used by D2C brands. Mid-tier creator: 100,000–500,000 followers. Good for brand launches. ₹20,000–₹80,000. Macro creator: 500,000–1,000,000. Reach-focused. ₹80,000–₹2,00,000. Celebrity: 1M+. Brand fame, not community. ₹2L+. Content creator (UGC): any follower count — hired for content assets, not audience reach. Separate category from follower tier. Key insight: follower tier describes reach, UGC vs influencer describes purpose. A 15k nano creator can also be a UGC creator if you buy their content without posting rights.