We sell men's face wash and grooming products. Trying to understand which creator categories have strong male audiences in India. Most beauty creators seem female-focused.
Male audiences in India cluster around: (1) Gaming creators — 70%+ male audience, high engagement. Grooming integration in gaming content is underused but effective. (2) Fitness/gym creators — natural overlap with grooming and personal care. (3) Cricket/sports commentary creators — massive male audience, regional and national. (4) Personal finance/self-improvement creators — male-skewed audience that's receptive to grooming as part of a "level up" narrative. Avoid: traditional beauty and skincare creators unless they have documented male crossover audience.
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