How to write a discount code for influencer campaigns — what format works best?

Discount code best practices for Indian influencer campaigns: Format: use the creator's name — SNEHA10, RAHUL15, PRIYA20. Audiences respond better to personal codes than random strings. Discount size: 10–15% for most categories. Beauty and supplements can go up to 20% for first purchase. More than 20% trains the audience to wait for discounts. How to set up: Shopify, WooCommerce, and most Indian platforms (Unicommerce, Dukaan) have native discount code creation. Track: check code usage weekly — creators with high code usage are your best partners. Share usage data with creators — it motivates them to push harder. Important: set code expiry date to match campaign window (30–45 days).