We want before/after content for our serum but our legal team says we can't make specific claims. How do other skincare brands handle this with creators?
Skincare claims in creator content fall under ASCI guidelines and CDSCO regulations. Safe approach: (1) Frame it as personal experience — "I've been using this for 30 days and here's what I noticed" is legal, "this cures acne" is not. (2) Don't script the before/after — creators sharing genuine journeys are protected as opinion. (3) Include disclaimer in brief: "Please note any personal results may vary." (4) Avoid before/after editing that exaggerates changes. The safest before/after content shows the usage ritual, not medical transformation.
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