How do I use Instagram Collab posts for my beauty brand — step by step?

Instagram Collab post setup — step by step: Creator's steps: Create the Reel/Post as normal. Before publishing, tap "Tag People" → "Invite Collaborator." Enter your brand's Instagram handle. Click Share. Your brand receives a collaboration invite notification. Brand's steps: Accept the collaboration request from the notification. Once accepted, the post appears on both accounts simultaneously. Both accounts' follower feeds see it. Benefits: Combined reach (both audiences see the post), the post appears on your brand page automatically (free content), brand gets notified of all comments and can respond. Performance difference: Collab posts typically get 30–50% more reach than single-creator posts. Comment sentiment is mixed across both audiences — monitor both accounts. Best use: for hero campaigns, product launches, and partnerships where you want visible brand attribution alongside creator credibility.