Why Your Media Kit Is Your Sales Document
When a brand manager is evaluating 50 creators for a campaign, your media kit is the document they use to make the decision. A polished, data-rich media kit gets you into consideration. A vague or visually cluttered one doesn't. Here's what to include.
Essential Media Kit Sections
- Creator bio (3–4 sentences): Who you are, your niche, your content style, and the audience you've built. Be specific — "beauty creator focusing on skincare for Indian skin tones" beats "lifestyle and beauty creator."
- Platform statistics: Followers, engagement rate, average Reel views (last 30 days), and story views. Include all platforms where you're active with separate stats for each.
- Audience demographics: Screenshot of Instagram Insights showing age breakdown, gender split, and top cities. This is the section brand managers scrutinize most — make it prominent and recent (within 30 days).
- Content samples: 3–6 examples of your best branded content (link to actual posts or embed thumbnails). Show variety — a Reel, a Story, a static post. Show that you can do brand content well.
- Brand collaboration history: Logos of brands you've worked with. If you're new, list any collaborations — barter counts. Even 3–4 brand logos make a meaningful difference in brand perception.
- Services and rates: What you offer (Reels, Stories, UGC, event coverage), rough pricing tiers, and package options. Don't list exact rates — list what you offer and invite conversation on rates.
- Contact information: Email, Instagram handle, and any booking/inquiry link.
Format
PDF, 2–4 pages maximum. One-page media kits are trendy but lack enough data for brands making decisions on larger campaigns. 8-page media kits are overwhelming. Design it in Canva — they have media kit templates you can adapt. Update it every 30–60 days as your stats change.
What to Leave Out
Don't include: follower growth charts (unless exceptionally impressive), long testimonials without data, every platform you've ever posted on (focus on active ones), outdated statistics, or vague brand names ("worked with multiple beauty brands"). Be specific, be current, be concise. Apply to brand campaigns directly at CreloAI Collabs.